Twitter founder and former CEO Jack Dorsey has publicly launched the beta version of Bluesky, his new social media company. Following Elon Musk’s purchase of Twitter, Dorsey decided it was the perfect time to reveal a new approach to networking. And given the mass exodus of celebrities from Twitter, he might be right.
- Jack Dorsey believes Bluesky offers something unique. As the company website states, the technology is being built on “the AT Protocol, a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience.” That sounds great in theory!
- How will Bluesky be any different than other social media networks? Dorsey launched the company as a nonprofit in 2019 with the belief that the technology it developed could be used to transform Twitter. At its heart, he hoped the platform could develop “an open and decentralized standard for social media.”
- It’s not about profit, it’s about people. At its core, Jack Dorsey hopes Bluesky can change the social media scene. Currently, the company itself runs the network and puts ads in place to maximize profit. Dorsey disagrees with this model and wants to use Authenticated Transfer Protocol that many sites would use at once. This way, people could interact across platforms without so much restraint.
- Bluesky has been in development for years. However, it’s ready for a certain number of useres to try over the next few weeks before it launches publicly. We don’t know about you, but we’re definitely intrigued. And given that the company received 30,000 signups during its first week alone, it’s pretty clear we’re not the only ones. Will it grow big enough to overshadow Twitter? Jack Dorsey certainly hopes so, and if we’re honest, so do we. Twitter has been terrible for a while now, and it being owned by Elon Musk now is pretty much the nail in the coffin.
It’s clear there’s a lot of interest in a new approach to social media. We’ll be rolling out invites to the private beta in stages, making sure the protocol scales and taking user feedback as we go.
— bluesky (@bluesky) October 20, 2022
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